As many of you know, a page’s title tag is one of the most important elements that a search engine spider will look for when it indexes your Web site. With that in mind, let’s consider how you construct your page title tags. As I noted in a previous post, every page on your site [...]
Posts Tagged ‘WebTrends’
Testing, Segmentation, Targeting, and Personalization
Posted: 03/19/2010 in a/b/n testing, multivariate testing, personalization, segmentation, targeting, testingTags: Bob Garcia, Frans Keyland, optimization, Optimize, personalization, segmentation, targeting, testing, WebTrends
My colleague and I participated in a WebTrends Optimize Webinar yesterday hosted by Bob Garcia, director, product marketing, and Frans Keyland, director of optimization solutions, at WebTrends. In this 50-minute Webinar, my colleague and I had an opportunity to see Optimize in action. WebTrends used a sample page and demonstrated how the Optimize solution can [...]
The Joy of the Data-Driven Web Site
Posted: 03/13/2010 in data, measurement, metrics, ROITags: data, Google Analytics, measurement, ROI, WebTrends
I’m excited for the changes going on at WebTrends. Granted, my enthusiasm has been sparked by my recent attendance at the WebTrends Engage10 conference in New Orleans, so all things WebTrends are now more front and center for me. But just note some of the developments announced of late: 1) the WebTrends iPhone app, which [...]
