My colleague and I participated in a WebTrends Optimize Webinar yesterday hosted by Bob Garcia, director, product marketing, and Frans Keyland, director of optimization solutions, at WebTrends. In this 50-minute Webinar, my colleague and I had an opportunity to see Optimize in action. WebTrends used a sample page and demonstrated how the Optimize solution can [...]
Posts Tagged ‘testing’
Testing, Segmentation, Targeting, and Personalization
Posted: 03/19/2010 in a/b/n testing, multivariate testing, personalization, segmentation, targeting, testingTags: Bob Garcia, Frans Keyland, optimization, Optimize, personalization, segmentation, targeting, testing, WebTrends
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Welcome
Posted: 02/28/2010 in about the blog, about the bloggerTags: a/b/n testing, about the blog, conversion, measurement, MVT, segmentation, SEM, SEO, testing
Welcome to my blog. My goals for this blog include: Sharing my insights and opinions on topics related to Web communication, interaction, and connection, as well as testing, segmentation, conversion, SEO and SEM Raising provocative questions about the way we communicate using the Internet Striving to propose answers to such questions Creating a space for [...]
