The Joy of the Data-Driven Web Site

I’m excited for the changes going on at WebTrends. Granted, my enthusiasm has been sparked by my recent attendance at the WebTrends Engage10 conference in New Orleans, so all things WebTrends are now more front and center for me. But just note some of the developments announced of late: 1) the WebTrends iPhone app, which [...]

Creating a Culture of Measurement

Many business professionals are acutely aware of the resources they allocate day-to-day, from capital resources to operating resources, and human resources. Upper and mid-level managers pour over budget reports, and take action to reduce operating costs during tough economic times. Sometimes mid-level managers decide to remove the water cooler from the staff lounge, which represents a relatively [...]