I’m excited for the changes going on at WebTrends. Granted, my enthusiasm has been sparked by my recent attendance at the WebTrends Engage10 conference in New Orleans, so all things WebTrends are now more front and center for me. But just note some of the developments announced of late: 1) the WebTrends iPhone app, which [...]
Posts Tagged ‘measurement’
The Joy of the Data-Driven Web Site
Posted: 03/13/2010 in data, measurement, metrics, ROITags: data, Google Analytics, measurement, ROI, WebTrends
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Creating a Culture of Measurement
Posted: 03/02/2010 in conversion, measurement, ROITags: conversion, measurement, ROI
Many business professionals are acutely aware of the resources they allocate day-to-day, from capital resources to operating resources, and human resources. Upper and mid-level managers pour over budget reports, and take action to reduce operating costs during tough economic times. Sometimes mid-level managers decide to remove the water cooler from the staff lounge, which represents a relatively [...]
Welcome
Posted: 02/28/2010 in about the blog, about the bloggerTags: a/b/n testing, about the blog, conversion, measurement, MVT, segmentation, SEM, SEO, testing
Welcome to my blog. My goals for this blog include: Sharing my insights and opinions on topics related to Web communication, interaction, and connection, as well as testing, segmentation, conversion, SEO and SEM Raising provocative questions about the way we communicate using the Internet Striving to propose answers to such questions Creating a space for [...]
